STEP 3
Write Your Copy
While most folks are eager to jump ahead and get designing, it’s usually better to start with your copy first. The Unbounce Conversion Intelligence™️ machine learning model has proven that landing page copy is twice as important to conversion rates as design. So crank up the lo-fi hip hop writing beats, open a fresh Google Doc, and flex those typing fingers.
Nail the Headline
You’ve got less than 15 seconds to grab a visitor’s attention on a landing page—which means the headline is probably the most important thing you will write. Make sure it’s memorable, clear, and solves the problem your visitors care about most.
Focus on the Benefits
Visitors want to hear about how you’ll solve their problems, how your product will help make their lives easier, and why this will benefit them. Don’t just list a bunch of features and call it a day—try to think about things from your ideal visitor’s perspective.
Keep it Simple
In general, landing pages tend to convert better when they’re easy to read and not overly long. Avoid complicated business jargon, keep your sentences short, and try to cut out any unnecessary bits that you don’t actually need on the page.
Check the Conversion Benchmark Report for more industry insights
